How to Improve SEO Ranking on Google? Adult SEO for Google
You’ve probably heard of the term, SEO. However, even if you haven’t, you’re far from alone. SEO or “Search Engine Optimization” refers to a very complex and broad process. The process of optimizing for search engines requires a number of important steps. It is a process that relies on continuous work and intelligent changes.
Search engine optimization has become a critical concept with the acceleration of the internet. Every day, millions of people are using search engines such as Google and Bing. These web users are looking for products and services, keywords and terms, and many other things.
By optimizing a website for search, SEO increases the visibility of that website. SEO can have profound effects for businesses and individuals. With the use of search engine optimization techniques, any website or blog can improve its rankings in search engines. Increased website visitors can potentially mean increased business customers.
SEO has the potential to make an unseen website popular and successful.
Given that 95% of search traffic lands on Google’s first page, search engine visibility is crucial. There are numerous ways in which to improve such visibility. With the help of basic and advanced SEO tools, you can dramatically improve your search engine traffic.
Basic SEO Techniques To Boost Online Visibility
Too often, designers of websites overlook the basics. While it is true that advanced SEO tools can significantly help, you cannot succeed without the fundamentals. When creating your website, ensure that your website has good infrastructure. Your website should always be ‘user-friendly.’
There are a number of ways to ensure that your website or online presence is good for visitors. If your website is clunky, complicated, or illogical, the Google crawlers may struggle to make sense of it. If Google has trouble crawling your website, your rankings will plummet. Additionally, if visitors have trouble browsing your website, they will likely go elsewhere.
It is important to remember that there is no single one solution. Google relies on countless factors and input to calculate how it finds a website and ranks that website. These factors take time, and you should never expect to improve your website overnight. The best strategy is to work consistently and progressively.
In fact, the majority of top-ranking web pages are at least a year old. It takes time for keywords and other relevant terms to factor. It takes time for various SEO strategies to establish top rankings. SEO is not a short-term game. It is a long-term affair, and it takes patience and perseverance.
The best way to increase your SEO performance is to ensure a ‘user-friendly’ experience.
Optimizing For A User-Friendly Experience
When thinking of your user, consider what your user is seeking. Are you a law firm providing certain legal services? Are you a website offering videos on specific topics? Are you offering links to news headlines and articles? What is the purpose of your web page?
Your web pages should offer immediate functionality. When a visitor lands on your pages, that visitor should be able to effortlessly acquire the kind of content desired. Design your page with this in mind. Have clear page links that deliver the desired information. Don’t make the page cluttered or confusing.
Present a clean, clear layout that is ideal for the user’s experience.
Secondly, it is important that you consider how the website visitor expects to interact with your page. Visitors want an experience that is efficient. There are countless web pages floating out there. If a search engine user doesn’t like your web page, he or she will go elsewhere.
Make sure your site is optimized for mobile phones. Many people scroll and search online through their smart phones. If your web page performs too slowly, Google will rank you lower under its mobile search engine factor.
You can boost your site speed a number of ways. Use image compression and optimization tools. Never use images that are too chunky or over-sized for your particular image space. Also be sure to use browser caching to prevent unnecessary loading.
You can achieve this by adding code to the web host/server .htaccess file. There are also plugins that can accomplish this.
Scripting is also an important factor to consider for search engine optimization. Before you include a bunch of fancy scripts, be sure you need them. Remember, all types of files can slow your performance and hurt your eventual rankings. Try to merge scripts into single files, if you can.
Finally, be sure that your links are not broken. There are numerous “link checker” tools that will identify, diagnose, and correct such links.
When designing links, ensure that they use compelling, relevant descriptions and titles. Use internal anchor texts to quickly move about your website. If you are concerned about optimizing, Google even provides a critical “Search Engine Optimization (SEO) Starter Guide.”
Overall, you want to create a website with content that is descriptive, compelling and clear. You should never ‘keyword-stuff’ simply to have more keywords. Your website should read cleanly. It should attract organic traffic. Never use keywords that don’t apply, as Google may penalize you for misleading information.
Don’t be spammy. Communicate the topic and nature of your webpages clearly, briefly and descriptively. Meta descriptions can help you with this. If you aren’t familiar with meta descriptions, you need to be. Put simply, meta descriptions are short blurbs that accurately describe your website’s content.
Using Meta Descriptions And Schema
When determining which information to display in a search result snippet, Google has two primary methods. Firstly, Google will use the page content to locate relevant information. If that page content is not determined to be most relevant, Google will rely on the meta description.
The meta description must be manually written. It is typically around 160 characters in length. A good meta description hooks the web user. If the description is relevant, the searcher is more likely to click on the link.
Like meta descriptions, Schema is also helpful in boosting the visibility of your webpages. Schema, from Schema.org, is a type of microdata. When added to your webpages, this markup enhances your snippet. This descriptive snippet then appears in search results.
Google, Yahoo, Bing, and others all use schema in their search engine results pages (SERPs). In fact, roughly a third of all Google search results use snippets with schema. If you are not using schema, you are missing out. You can create a much richer description with this microdata markup.
It is important to remember that Google is still highly complicated. The large percentage of search engine algorithms remain a mystery. Google itself asserts that it makes daily changes to its algorithm. Nonetheless, Google has announced a number of major algorithm changes.
As of 2015 and 2014, Google updated its algorithm to include important new considerations. In April of 2015, Google prioritized mobile-friendly websites. In the future, sites may even be penalized for failing to adapt to mobile interfaces.
Google also began incorporating local search results in July of 2014. This update helped to target many area searches and specific keywords. Google even integrated Google Maps to help find services, products and search results particular to certain locations.
If you feel like you’re overwhelmed by all of these SEO techniques and strategies, you’re not alone. Fortunately, there are many free and inexpensive services that can help. You have many options. In fact, there are countless ways to track your progress and performance.
You can learn about the effectiveness of your links and texts. You can learn about the effectiveness of your keywords. You can see who has visited your web pages. You can see what kind of performance metrics your competitors are using. There are numerous ways to assess and improve your SEO results.
If you want to boost your online visibility and drive organic traffic, you have options.
Advanced SEO Tools & Technologies
Before using various tools and programs to analyze and improve SEO, you should fully understand the two main types of SEO. The main types of SEO are on-page SEO and off-page SEO. Generally, on-page SEO refers to everything you can do to affect your actual webpages.
This category includes the quality and relevancy of your content. It includes descriptions, titles and headers you use. It includes your meta tags and descriptions, and other HTML add-ons. It includes your page performance through speed and functionality. It includes your layout, your tags and the overall ‘feel’ of your website.
Simply put, on-page SEO includes a lot.
Off-page SEO is slightly different. This features inbound links and keywords. It includes your social media presence and your greater online reputation. It includes your location, country and search engine history. It also includes any negative consequences you have encountered, such as blocking or censoring.
Together, on-page and off-page SEO complete the package. You need both to succeed. If you don’t have a strong social media presence, you may be missing out on a lot of potential traffic. If you have a lot of shares on social media, but your web pages are slow-loading and unappealing, you’ll struggle as well.
This is why it’s important to analyze and improve your SEO with tools.
One important metric to consider is where your site ranks on specific keywords. If you’re targeting certain content keywords, you should use SERPs.com to assess your rank. All you have to do is type in the keyword and the URL of your site.
You will learn:
How your site ranks in SERPs for a given keyword
The page of your site that ranks highest for the keyword
Your average searches per month
Your average cost-per-click for the keyword through paid programs
In addition to checking your website performance for specific keywords, you should also check your website’s speed performance. Slow websites rarely convert new customers and clients. Moreover, slow websites rarely rank highly. You can use “Google PageSpeed Insights” to check and improve your site speed.
Another important aspect to consider is the user-friendliness of your site. Remember, Google is prioritizing mobile-friendliness in determinations of SEO rankings. If your website is not conducive to mobile scrolling, your SEO efforts will likely suffer.
Fortunately, you can quickly check this by using Google’s Mobile-Friendly Test. Simply type in your URL and you will receive a whole list of issues associated with your site.
Overall, there are many ways to improve your SEO and increase organic traffic to your site. If you have a business, you want the best. You want potential customers and clients. You want search visibility and online presence. Your website is your baby, so don’t neglect it.
If you need help with the complex and overwhelming nature of SEO, we are here to help. Contact the consultants at +1 506 300 5966 today.