SEO is critically important for every online business and especially anything concerning the adult industry. However, some people tend to overlook the
importance of this, as it relates to the adult dating industry and a belief that Google will ignore or down-rank. When you consider the profit potential for different adult-oriented niches, it becomes clear that there is money to be made through a variety of means, and SEO and online marketing will help these online dating businesses flourish. And in addition to helping to direct the customers to your site, good SEO makes business transactions much more efficient. This includes sales pages, the sign-up page and various payment processes.

Online dating sites are successful by being visible. This means that these websites clearly present the services in a manner which attracts users, and convinces them to register and join. An adult or niche dating website which is disorganized will leak customers very quickly. Simplicity is the key, especially when you just want the site to be visible, easy to use, responsive and therefore popular to new and existing users.

So what is Black Hat SEO?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

But adult dating SEO doesn’t have to be a black art; adult entertainment seo has been doing it for some time and only engage in ‘White’ SEO practices. The main things you have to think about are:

Content still is King

Get some good stuff up on your site, lots of it and frequently – dating sites with no content wont get indexed. There are many ways that regardless of what site you are trying to rank, the SEO tactics will broadly be the same. Original and engaging content, a well designed and coded site and good quality links are just three things that will bring a small amount of success when trying to rank any site. But with the adult industry being one of the most competitive areas online, a small amount of success isn’t really good enough, which is why it is important to understand that adult SEO is somewhat different to ‘mainstream’ SEO.

Adult Keywords and Long-tails

Adult is easy in that there are many untapped keywords (especially long-tails) to exploit but watch out for the explicit words
and phrases.

Social Media for Adult Sites

You won’t be able to use Facebook for adult dating sites, but you can promote on Twitter and Pinterest. Make sure you use hashtags to attract your audience. And again make sure you use keywords intelligently.

Link-building Adult Dating Sites and Blogs

Other adult webmasters may be happy to link to you and they’ll certainly trade traffic. There are lots of ways where tactics are different, but perhaps the most important is link-building. If you are trying to rank a normal site, say an e-commerce store selling handbags, then building good quality links would be an integral and relatively easy task. Guest posting, article marketing, videos and infographics being just some of the ways good quality links could be built. But if you look again at that list, then you will see that in terms of adult and niche dating SEO, there are severe limitations as to where links can be obtained, especially when talking in terms of ‘mainstream’ media. The vast majority of mainstream blogs or websites would not publish anything remotely to do with the adult industry, whether it be a blog, article, video or infographic, so adult SEO has to be a little bit more creative.